
Obama tried to sell gun control legislation in the same way infomercials sell useless products: Appeal to the emotions. He paraded Sandy Hook survivors at the State of the Union speech. He gave them his weekly address before the Senate vote. Unfortunately, the Senators are not the public. His sales tactic of shamelessly evoking a tragedy would certainly have worked if it had been a national referendum. He could have kept parading the survivors and pictures of bloodied children until the masses screamed for gun control. It turned out to be both despicable and ineffective. Sure we should have gun control, gun owners should be licensed, there should be background checks, if you use a gun improperly your ownership rights should be revoked, and if you have a firearm and you're not supposed to have one you should go to jail. This is reason. Obama preferred sensationalism and emotionalism. Two factors that guide the decision making process in government, much to our detriment.
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